Bruce Prichard became most famous thanks to his stay in the late eighties and early nineties in the World Wrestling Federation (WWF, later WWE), where he played the character of Brother Love, the first manager of The Undertaker, and conducted the "Brother Love Show"
After leaving WWF/E for controversy about his gimmick as an evangelical preacher, Prichard served as senior vice president of programming and talent relations for Total Nonstop Action Wrestling (TNA) until July 2013. In an interview with Newsweek, Prichard spoke about the possible retirement of The Undertaker: “Right now I think he could walk away and be satisfied.
I don’t know if Mark Calaway is the type to ever be satisfied. The character of The Undertaker is one that the audience will be happy just to see walk down the aisle. And they are satisfied just to see him. He can come down on a walker [laughs].
I’ve joked with him for damn near 30 years. You can come down on a walker, do a choke-slam and the audience will explode, and that’s all you’ll need to do. That’s how much the audience loves the character and the man behind the character.
I don’t know if Mark Calaway would want to do that, but the audience would love it. It’s a mutual trust between two men in that The Undertaker is the guy who has always been there. He never threatened to leave, he never held it over Vince’s head when everyone else was leaving in droves.
Taker was the one on the front lines. He was the one guy you can count on that when everything was breaking down he was going to stand there steadfast and fight to the bitter end, no questions asked. You didn’t have to ask for his loyalty.
You didn’t have to ask “if you’re with me”. That’s just the relationship between him and Vince. It’s a mutual trust and friendship. Sometimes it’s a love/hate situation, but the basis is based on respect and love. Both of them trust the other one and will do anything they can for each other”.