As we could see in the last episode of NXT that aired last week, Worldwide Wrestling Entertainment (WWE) has returned to using one of its old trademarks, that is, it has returned to producing one of its Pay-Per-Views from the "In Your House" line, events specials that went on air for years between 1995 and 1999, with several historical matches and debuts that took place in these so-called famous events.
This time, after the historic War Games, it will be NXT using the In Your House brand trying to make the history of the federation using something already seen in the world of pro-wrestling, but that certainly works. But why did WWE want to go back to using this brand? And above all, can any other wrestling company in the world now use the same brand if they wish? Obviously the answer to this last question is no, as WWE has since regained the rights of the name of the event, effectively armouring its use to its personal use, preventing all other wrestling companies in the world, to be able to use its brand, which is also the motivation that prompted the same leadership of the federation to withdraw this historic brand out of the closet, so as not to use it for anyone else, see AEW.
Before reviving the historic brand that will air on June 7, WWE had to buy the rights to the name of the event on May 11, with the trademark and copyright protection law that prevents all other pro-wrestling and generic entertainment companies in the world to be able to use the name, the logo, or even just the idea of the PPV, effectively armouring the product as exclusive to WWE.