Stephanie McMahon is the current WWE Chief Brand Officer and she was with Senior Editor of Ad Age Jeanine Poggi. She spoke about various WWE Topics there. She spoke about what WWE is doing to add diversity into the company after the death of George Floyd.
Stephanie McMahon on WWE Being Diverse
"WWE actually over-indexes with our African American audience. 21% our audience is African American," McMahon said. "So we've utilized our platforms to really amplify the message of inclusion and standing against racism and racial injustice.
We've amplified our talents voices. We have a many number of talents who have their own initiatives. "Titus O'Neil and former WWE Superstar, Hall of Famer and movie star Dave Bautista, they did what they call a 'Love Walk' in Tampa, which was their own march about supporting inclusion and for us to come together as a community.
Montez Ford and Bianca Belair, they have a website called Culture Connection. Kofi Kingston and Big E regularly wear bands of the names who want to be recognized and [have shown] moments of solidarity in the ring. We've had some of our talent like Keith Lee wear Black Lives Matter across the back of his trunks."
She also revealed that WWE is working behind the scenes to take care of racial injustice. "So we've had various Superstars and talent in a number in a number of different ways use their platform and their voices to amplify the message and really stand against injustice," McMahon noted.
"Then you take a look at WWE corporately, we have a number of programs. We have unconscious bias training. We have committee groups, but of course, that's not enough. "We do work with a diversity and inclusion recruiting agency, Jopwell, and they're helping us as well,.
But we're really taking a hard look and a different look from every level throughout our company from the top-down, including our board. We are absolutely taking this seriously, as we should. Everybody should because it's going to take every single person to enact change."
Stephanie then pointed out that WWE is pushing diversity extremely hard these days. "Roughly 40% of our champions now are African American across the men's and women's division and across our three brands, RAW, SmackDown and NXT," McMahon stated.
"I think that representation is critical. I think representation is critical not only for African Americans but also for women. We've had a whole Women's Evolution in our company which has absolutely changed the way our company presents our female performers, and ultimately resulting in our women headlining WrestleMania, breaking the entertainment gross revenue record. We've also had our women now perform not once, but twice in Saudi Arabia," Stephanie McMahon said.