The WWE recently released a statement regarding superstars that have a relationship with third parties. These parties are usually not part of WWE. WWE wants its superstars to end their relationship with third parties it seems.
Many WWE superstars forge partnerships with third parties. Here is the statement.
WWE On Superstars Having Relationships with Third Parties
"Much like Disney and Warner Bros., WWE creates, promotes and invests in its intellectual property, i.e.
the stage names of performers like The Fiend Bray Wyatt, Roman Reigns, Big E and Braun Strowman," WWE wrote in a statement. "It is the control and exploitation of these characters that allows WWE to drive revenue, which in turn enables the company to compensate performers at the highest levels in the sports entertainment industry.
Notwithstanding the contractual language, it is imperative for the success of our company to protect our greatest assets and establish partnerships with third parties on a companywide basis, rather than at the individual level, which as a result will provide more value for all involved."
We do not know whether or not WWE superstars can still use their Cameo, Twitch, and other platforms under their real names. Some of the superstars have made the changes that WWE asked for. An update from F4WOnline shed more light on what WWE is asking its stars to do.
According to a report by Wrestling Inc. all superstars must end all third party relationships with all third parties by the 2nd of October. Dave Meltzer recently spoke about WWE Senior Director of Talent Relations Mark Carrano’s meeting with WWE Talents.
Mark told the WWE stars that WWE owns the right to their real names. That means a simple name change will not allow the WWE stars to continue their relationship with third parties. Their contracts prevent them "from marketing themselves on platforms the company doesn't want while still under a WWE deal."
WWE also made it clear that the company will forge relationships with third parties. That would mean individual third party deals will not be allowed. The MMA promotion UFC, also did something similar in the past. They too asked all their fighters to discontinue all relationships with third parties.
UFC started working with Reebok after that. All UFC fighters received a portion from the sponsors. Ever since the pandemic started, live events have been cancelled. This has resulted in extremely low merchandise sales. Reportedly, many superstars are not happy about this decision.