In recent months, WWE has moved permanently first to its Performance Center in Orlando and then to the ThunderDome built inside the Amway Center of the same town, so as to be able to record all their weekly tapings and their PPV in total.
security, also going to insert fans in a virtual way, with the new monstrous installation created for the occasion in the Orlando Magic house. The installation of the ThunderDome, which will soon also have to be moved from the Amway Center to be reassembled into another even bigger baseball stadium, takes WWE thousands upon thousands of dollars daily, with its commissioning requiring the work of dozens and dozens of workers, but with the company that is still happy to have an audience present in its shows, even if the fans are not in the flesh.
During her last interview with the Forbes' CMO Summit Virtual Series microphones, the daughter of WWE patron and wife of Superstar Triple H, Stephanie McMahon, invited as a spokesperson for the Stamford company, wanted to talk about the birth of the ThunderDome in Orlando.
Stephanie McMahon, the Chief Brand Officer of WWE, recently appeared on the 2020 Forbes CMO Summit Virtual Series and spoke of the challenges faced by WWE at the start of the pandemic.
Stephanie McMahon on WWE ThunderDome
"For WWE, we never stopped producing our content, and that was a very difficult decision in and of itself," said Stephanie McMahon.
"First and foremost, we had to ensure the health and safety of our talents, crew, and employees. We continue to produce 7 hours of live programming every week, and produce content for a myriad of channels and platforms.
And we never stopped. What we found [through this experience]] is that our fans mean everything. They bring the energy, the excitement, and the spectacle, and without them, the shows are just not the same. We had hoped to be back in the arenas during the fall but that wasn't to be," she revealed.
"So, we decided to double down and invest in the ThunderDome. Today, we have 1,000 virtual fans every show and nearly 100,000 fans who have signed up for this experience." She continued, "These fans are live, they give us real-time reactions, and we see their faces.
We also mix in additional audio, which we found very helpful. We bring that audio into the arena [besides piping in the noise for TV] because the performers need to hear the audience too, and feed off that crowd."