The Indian market continues to prove to be one of the most profitable for WWE Superstar Spectacle, an event that aired on January 26 to celebrate Republic Day, was an unprecedented success in terms of ratings. According to current President and Chief Revenue Officer Nick Khan during a recent conference call with investors, the show was seen by over 20 million people in India.
This is a very important number, considering the fact that it has practically multiplied what WWE achieves on average with Raw and SmackDown.
WWE held a special show on Republic Day in India
The Superstar Spectacle also saw the return of Jinder Mahal, who years ago became WWE Champion precisely to push the expansion of the Company into the Indian market.
In March, WWE announced the extension of the television contract with Sony Pictures India, also announcing the return to the territory with new live events and promotional tours once the health emergency was over. Last year, in fact, the biggest tryout ever was held in Mumbai with over 70 athletes.
The desire to expand in India had also been confirmed by Triple H, which had declared that it showed attention to what works in international markets and to the search for potential partners. Rumors of recent months also wanted the launch of an NXT show focused exclusively on the Indian market and the opening of an on-site Performance Center.
Despite the general difficulties due to the health emergency and the ratings of the not particularly exciting weekly shows, WWE continues to be number one in the world in economic terms. Recently, in fact, the huge agreement with the streaming platform Peacock TV was announced, which will bring over 1 billion dollars into the coffers of Vince McMahon.
Starting from March, in fact, the entire Network library will pass exclusively on the NBC Universal platform, and the first event to be broadcast will be Fast Lane. A move that, for the moment, concerns only the American market.
The company filmed the Superstar Spectacle on Friday, before SmackDown. Ringside News exclusively reported that Vince McMahon was not at Friday’s tapings. Sadly, he missed the shows because of his brother’s passing.
According to PW Insider, Kativa Devi was supposed to team with Charlotte Flair to take on Bayley and Natalya. Devi was pulled from the match at the last minute because she had to travel back to India due to a family issue. Sareena Sandhu replaced her in the match.
Devi was featured in advertising for the special, but she did not appear. Hopefully, everything is alright in her situation.