Stephanie McMahon is working as WWE’s Chief Brand Officer and she recently spoke about WWE adapting to streaming. She spoke about this with Bloomberg Business of Sports. WWE is set to move to NBC’s Peacock streaming service.
This is going to be a huge move for the company as WWE has not previously had all of its shows on a dedicated streaming service.
Stephanie McMahon on Moving to a Streaming Service Soon
Stephanie praised her father and stated that WWE could never be where it is if CEO Vince McMahon was not present.
“Vince’s perspective has always been to be slightly ahead of the curve,” said Stephanie. “You never want to be behind. So that’s why we were one of the first, five years ago, to launch our streaming service, the WWE Network.
We did learn a lot from that time. Actually, we were actually pretty far down the pike negotiating a linear deal. But our almost partners wanted to lock up our rights for about ten years. It was just a really long time, so we decided to take a step back and do deeper research.
“We learned that our fans were consuming five times more online video than average. So we thought ‘let’s control our own destiny.’ And we doubled down and within eight months we launched WWE Network.
We learned a lot, pivoted a lot and we tried to make the best service we could. But again, we’re always looking at the media landscape and it’s constantly evolving and shifting. The pandemic clearly sped up digital consumption, but even prior to that we were already having conversations with different partners.
“We’re not a technology company. I think we did a remarkable job, but that’s not who we are at our core. That’s not our level of expertise. What we are is incredible content creators. So we wanted to find the best partner we could, and NBCU has been our partner for almost thirty years.
They have this incredible service (Peacock) and we’re so happy to launch this week,” Stephanie McMahon said. Many WWE hardcore fans would actually want Vince to step down as some of his decisions have been criticized in the past.
Many people believe that NXT is a better brand as they have better storylines and the promos are not as scripted as they are on the main roster.