In recent months, WWE has allegedly bought different names and brands, both in terms of old WCW shows, which AEW always try to steal from the McMahon family and in terms of the pseudonyms of the new fighters who arrived to tread the rings of the company.
Stamford in the last period. As a practice, when a new wrestler arrives at the McMahon family court, the first thing the WWE management does is to change the stage name that the athlete used in the rings all over the world, entrusting the latter/to a new name, on which WWE obviously has the rights of image and appearance in the world of entertainment.
Only in very rare cases, in which these wrestlers were already very famous with the pseudonym they had before landing in WWE, the McMahons wanted to leave this name to the athlete, such as AJ Styles, CM Punk, Samoa Joe and very few others.
For all the others, however, the name changes and once they have left the WWE, obviously this stage name can no longer be used except with the consent of the same federation, which obviously almost never gives it, as happened with the various Sin Cara, Rusev, Zack Ryder and others.
The only one on which the WWE has given in in the last period, after a legal battle lasting years, was Cody Rhodes, who after months and months of being called only Cody, has returned to have his name in full, only thanks to the McMahons.
WWE files trademark on new match concept
As announced in the latest episode of WWE NXT aired last Wednesday, in the next episode of the yellow show a 12-man Battle Royal will be held to determine who will be the 6 athletes who will compete in a Gauntlet Eliminator match on the NXT prime time TakeOver: Stand & Deliver, whose winner will then go on to challenge the North American champion, Johnny Gargano, for the title in his possession the following evening.
Apparently, according to what confirmed by the site Heel By Nature, in the last few days, the WWE has wanted to secure the name of its new special contest, which we have already seen once in the WWE rings, by going to buy the rights.
On March 27, or yesterday, the name of the Gauntlet Eliminator match entered the database of the American USPTO, which deals with copyrights, trademarks and patents in the United States, under the category of entertainment and related services.
From now on, no other company will be able to use the same name as the WWE match, but can simply "copy" the idea, modify it and above all rename it in any other way.