Many - fans and insiders alike - hoped that the rise of All Elite Wrestling would lead WWE into a creative renewal process. However, things did not turn out exactly that way. In the course of the latest edition of 'Writing with Russo', former writer of the Stamford-based federation, Vince Russo explained how WWE's recent deals with the likes of NBC and USA Network, while profitable on a financial level, are the causes of unoriginal and brilliant storytelling.
Given the impressive earnings in recent years, Vince McMahon's company may in fact have no interest in improving their product.
Vince Russo how WWE's partners are likely unhappy
“Do you know what is the saddest thing for me? The fact that they have lost all hope that this company can accomplish something outside the usual schemes.
There is the commercial side and then there is the creative side. They hired this guy, Nick Khan, who is making phenomenal deals, just think of Peacock and FOX, without forgetting the growing bond between the United States and Saudi Arabia.
They are making a lot of money like that. As I have repeated many times, my concern is that they have no incentive to improve creativity. This aspect makes me really sad because there would be the right conditions to create an incredible show.
But I don't think he cares!" Russo said. Vince Russo, who worked for Vince McMahon between 1997 and 1999 before joining WCW, also criticized WWE in terms of television share. “I can't believe for a second that FOX and USA Network are happy with the WWE numbers, as they aren't getting what they paid for.
At the same time, I believe there are at least ten other networks ready to host WWE. This is why I maintain that they have no reason to take a step forward”- he concluded. WWE and NXT, meanwhile, camped out in the Performance Center, the latter not able to run at Full Sail University and the former eventually developing its "ThunderDome" style of virtual fan interaction first at the Amway Center, now at Tropicana Field and soon to be at the Yuengling Center (all in the Tampa, Florida area) post-WrestleMania.
IMPACT Wrestling has opted for a zero-fan (and zero-ringside wrestlers-as-fans) approach to its weekly shows on AXS, and yet seems no worse for wear. In fact, IMPACT is getting new wind under its sails with a partnership with AEW which is set to hit its apex on April 25 with the Rebellion pay-per-view featuring IMPACT/TNA World Champion Rich Swann versus AEW World Champion Kenny Omega in a winner takes all bout.