Bill Apter is an American journalist and photographer specializing in professional wrestling. He was an editorial staff member and photographer for several magazines during the 1970s, 1980s and 1990s, notably Pro Wrestling Illustrated. These magazines often reported wrestling in kayfabe, focusing on the storylines and angles rather than reporting backstage goings on.
Apter was so closely associated with these magazines that they were often known as Apter Mags. The influence of these publications in the days before cable television and the internet was such that Apter has been credited with launching the careers of many young wrestlers whom he featured on magazine covers.
Apter hosted a television segment called the PWI Scouting Report on Jim Crockett's NWA Best of World Championship Wrestling, a weekly WTBS show. He hosted several dozen other TV segments, including for the nationally syndicated Pro Wrestling This Week TV news magazine. In 1985, Apter was also the co-host (alongside Gordon Solie) of pro wrestling's first commercial home video, Pro Wrestling Illustrated presents Lords of the Ring: Superstars & Superbouts.
Apter was raised in Queens, New York. He resides in a suburb of Philadelphia with his wife, Andrea. They have been married since 1982 and have two children. Alongside former wrestler Concrete Cowboy Paul Swanger, Apter sings and does comedic work in an old school nightclub act.
He recently began working in the capacity of an Employment Specialist for Access Services/Altec where he assists persons with disabilities to find successful community integrated employment. Apter is a regular face as a host of international pro wrestling fan conventions in the United States of America, the United Kingdom, and Germany including WrestleReunion.