Dana White

Dana White was born in Manchester, Connecticut on July 28, 1969. He is of Irish ancestry and grew up with his sister in hid mother's household between Las Vegas and Levant, Maine. During hid childhood he moved repeatedly between Boston and Maine and at seventeen he began training in boxing. In 1987 he graduated from Hermon High School in Maine.

He subsequently attended the University of Massachusetts in Boston without completing his studies; in this period, however, he launch a boxing program for the youth of the city. In 1992 he founded Dana White Enterprises in Las Vegas: here he leads aerobics classes in three different gyms and begins to manage mixed martial arts fighters Tito Ortiz and Chuck Liddell.

While working as a manager, White learns that Semaphore Entertainment Group, the founder company of the UFC, is looking for a buyer for it. White contacts his childhood friend Lorenzo Fertitta, a state casino executive and former commissioner of the Nevada athletic commission, and less than a month later Lorenzo and his older brother Frank buy the UFC with White as president.

White currently owns 9% of Zuffa, the company created by the Fertitta brothers to own and operate the UFC. In July 2016, the UFC was sold to a group of investors led by WME-ING for an amount close to four billion dollars and White retained his position as president of the UFC.

He is also the creator and commentator, together with Matt Serra, of the reality show Lookin 'for a Fight, which aims to identify the best prospects of MMA.

In 2023 he launched Power Slap-Road to the Title, a Slap Fighting reality show lasting 7 episodes plus the final. He has the goal of bringing this newborn sport to the top, similarly as he did with Mixed Martial Arts, and, as then, he is experiencing not always positive opinions from the public, who struggle to consider it a full-fledged sport.